Prairie Berry LLC Digital Marketing Associate (HC) in Hill City, South Dakota
SUMMARY: The Digital Marketing Associate is responsible for the implementation of the company?s revenue-driving digital strategy, through e-commerce, email marketing, website, mobile platforms, social networks, and search engine marketing.
DUTIES AND RESPONSIBILITIES:
Digital Marketing: 40%
Implement the digital marketing plan through e-commerce, email marketing, search engine marketing, and more.
Implement third party marketing agent engagements; including working within the Brand and Marketing department to request creative assets and content
Execute search engine marketing initiatives; including purchase, management, optimization, and reporting on Google Ads and other SEM initiatives. Work with the Brand and Marketing team to ensure alignment with social media and other tactics
Execute email campaigns from concept to launch including: managing creative development, completing customer segmentation, building email creative, pre-deployment testing, and deployment
Support the design and implementation of online marketing campaigns to increase email leads
Assists the Digital and Consumer Strategist in the development of digital campaign ROI goals across the website, email marketing, search engine marketing, 3rd party marketing agents, and more
Executes digital marketing campaigns to complement overall sales goals, product promotions, and marketing campaigns
Collaborates with Brand and Marketing Manager to create digital assets in support of revenue-driving activities including but not limited to website landing pages, social media campaigns, SEM, email activities, strategies, and more
Product Catalog Feed Maintenance for Google, Facebook, Pinterest, etc.
Website Content Management: 40%
Works closely with the Brand and Marketing Manager to update and maintain revenue-driving content and merchandise on the website; including but not limited to updates to content, event calendars, graphics/images, and more
Implement the eCommerce merchandising plan as defined by the DTC Manager and others; update the website, align placements of merchandise on the website, ensure featured and available products on the website are in stock and available
Monitor inventory reports ensuring that featured website products are in stock at all times
Oversee and execute search engine optimization
Department Administration & Other Tasks: 20%
Stay current with and adapt to the latest trends and developments in online marketing, providing workable tactics and solutions
Create graphic design requests from the company as assigned, such as updating weekly wine menus and updating in-house digital displays
In-house print production work and work with outside vendors as needed. Help maintain internal printer equipment as needed
Responsible for customer database maintenance with NPS survey uploads
BS/BA Degree or equivalent; and 2 to 4 years related experience and/or training; or equivalent combination of education and experience
Current Google Ads Certification
HTML/CSS coding experience
Proficiency utilizing WordPress and Mailchimp
Advanced user in Adobe Creative Suite including InDesign, Photoshop, Illustrator
Ability to utilize all Microsoft Office and G Suite tools at an intermediate to advanced level
Proficiency utilizing project management software
Must be a self-starter and able to take creative direction
Strong attention to detail
Proven ability to handle multiple projects and meet deadlines
Strong interpersonal skills
Deep understanding of the printing process utilizing outside vendors and specifications
Aesthetic awareness of design, visual media, and marketing trends
Impeccable written and verbal communication with internal teams, stakeholders as well as outside vendors
Motivated, goal-oriented, and persistent with a strong sense of urgency
Strong attention to detail
Carries out responsibilities with minimal direction
Prairie Berry LLC is an Equal Opportunity Employer. Prairie Berry does not discriminate in employment on the basis of race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law.
Prairie Berry does participate in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Prairie Berry is humbled to receive the 2018 Employer of the Year Award from the Hill City Chamber of Commerce. Prairie Berry takes pride in creating an employee experience that is just as amazing as the guest experiences we create every day.