Envista Holdings Corporation VP of Marketing and Digital Transformation in Pierre, South Dakota
We know that dental professionals do more than create healthy, beautiful smiles—they create confidence. To achieve their goals, they need a champion. They need someone who will be there for them, side by side and end to end. At Envista, we’re uniquely positioned to be this champion. Our differentiated combination of continuous improvement, a bias toward action, a deep respect for the professionals we serve, and innovative products and services embolden us to champion dental professionals like no one else can. Our comprehensive product portfolio covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies partner with dental professionals to help them deliver the best possible patient care. We believe true champions lift each other up, and we are looking for new champions to join our team. If you believe champions do more than win—they stand for something bigger—you can build a meaningful career at Envista. If you believe champions work to be their best, help others be theirs, show up every day to make a difference, and celebrate the differences in others, let’s talk. Are you that champion? Learn more at envistaco.com. Together, we can do amazing things.
Plans and executes marketing initiatives including search, email marketing, social and online advertising campaigns, as well as collaborating with interactive team on website development to insure SEO optimization. Makes recommendations regarding emerging digital and new technologies, and identifies strategic partners.
Drive platform strategy, development, and optimization of Envista’s digital commercial platforms to include, but not limited to, eCommerce, marketing automation, loyalty, CRM, web site presence, as well as its multi-channel growth strategy across paid search, SEO/ASO, SEM, community/influencer development, email marketing, mobile, etc.
Enhance customer experience and engagement utilizing digital platforms, online marketing tools and campaigns to drive sustained preference and sales growth.
Drive adoption, conversion, and retention of online customers towards eCommerce platform(s) and online engagement/transaction
Oversee conversion performance optimization. Lead the development of content, campaigns, and optimize performance metrics.
Establish processes to optimize media spend across digital channels, including SEM (Paid Search), Product Listing Ads, Display, Native, Video and Paid Social Media.
Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability in alignment with KPI’s.
Identify and drive enhancements to digital marketing campaigns that maximize eCommerce conversion rates and growth of the digital channel.
eCommerce Revenue Growth, Adoption, Conversion, Customer Experience
Demand Generation, Conversion Rates, Funnel Management
Time to launch, Quality, CX of Commercial Digital Platforms
Selected cross-functional KPI’s that enable eCommerce success
Bachelor’s degree required; MBA preferred.
10-15 years’ experience in leading strategy and development of digital marketing, eCommerce, and growth enablement platforms.
Experience in healthcare industry, medical devices preferred.
Proven track record as innovative leader with a deep understanding of the digital landscape.
Familiarity with key digital marketing topics: Email marketing, Web Analytics, CRM, SEO, SEM, A/B testing, CMS, localization, and paid social media.
Demonstrated strong business judgment and decision-making skills in complex environments; ability to identify, prioritize, and articulate highest impact initiatives.
High emotional intelligence with the ability to motivate others at all organizational levels and across multiple operating companies.
Action oriented with demonstrated ability to operate in a dynamic environment.
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including KaVo, Kerr, Nobel Biocare, Implant Direct and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista separated from Danaher as an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .
Envista Holdings Corporation
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